EVALUATION: Question 2

How effective is the combination of your main product and ancillary texts?

Here's my filmed answer for question two!

UPDATE: A point not stated in the video is the importance of synergy within the Media industry. Not only does the use of social media and billboards help publicise a film, but the usage of synergy is also a massive factor within this. For example, X-Men: Days of Future Past, teamed up with Mountain Dew energy drink to provide exposure for each other. The Mountain Dew advert played in cinemas and featured the X-Men characters edited into the liquid from the bottle. At the end of the video, the release date for the film is featured, with the film logo accompanying it. Mountain Dew energy drink have a predicted target audience of young males, which is the same target audience as the X-Men films. These two brands fit together nicely as Mountain Dew fans will watch the advert and take interest in the film that matches their interest, and X-Men fans will take interest in Mountain Dew as their favourite characters feature in the advert. The use of synergy is an extreme method of exposure for a film and can reel in quite a large amount of individuals into cinema seats. Synergy is a vital part of the filmmaking and film distribution process, and when compiled with every other form of distribution, they end up with a film with plenty of exposure and publicity, resulting in countless seats sold in a cinema from multiple people form several different target audiences.

Here is the Mountain Dew advert (although this particular video is in another language, however you can see what I've described. Sorry about that!):